BMW Roma - Via Salaria
Rome, Italy
This flagship project marks the headquarters of BMW Italia and serves as a showcase for the entire BMW dealer network across Italy. Located in a historic building on Via Salaria, BMW Rome stands as a significant milestone in the brand’s long-standing presence in the country.BMW Roma offers a full range of services, including the sale of new vehicles, BMW Premium Selection (BPS) certified pre-owned cars, motorcycles, workshop services, and retail operations. The showroom has been outfitted to the highest standards, perfectly reflecting the brand’s commitment to innovation and excellence.
The transition to BMW’s new Retail Next concept was a pivotal step forward. BEV played a key role throughout the project, offering end-to-end support — from consultation and product supply to on-site installation.The delivered furnishings featured stylish, brand-enhancing elements including logo modules, sideboards, counters, carpets, lamps, chairs, tables, and accessories — all carefully designed to elevate the customer’s perception of the brand and emphasize its premium identity. Customized shelving and tailor-made service lounge cabinets further optimized the layout, ensuring a comfortable and efficient use of space.
The project included
- BMW Welcome
- BMW Customer Hospitality Area
- BMW Bar
- BMW Highlight Car
- BMW Sales Lounge
- BMW Customer Consultation Stage
- BMW Service Consultancy lounge
- BMW Multifunctional Handover Bay
- BMW M
- BPS Sales Lounge
- BMW brand logos
- MINI Multifunctional Handover Bay
- MINI brand logos
Project Gallery
